Logo Designe Service
General Information
What is the exact company name to appear on the logo?
(If there are variations, such as abbreviations or optional inclusions, please specify.)
Do you use a tagline with the brand name?
- If yes, what is your tagline/slogan?
- Should it always be included in the logo, or is it optional?
What is the nature of your business/organization?
- Describe your industry. (E.g., Technology, Food, Fashion, Nonprofit, etc.)
- Briefly explain what you do.
Target Market
Who is your primary target audience?
- Demographics: Age, gender, income level, etc.
- Psychographics: Interests, values, and lifestyle.
What makes your brand unique in your industry?
- What differentiates your products or services from competitors?
Products/Services
What products or services do you offer?
- Are there specific flagship products/services you want the logo to emphasize?
- Are you expanding or planning to introduce new offerings?
Brand Exposure & Usage
Where will the logo primarily appear?
- Website, social media, mobile apps?
- Physical branding: packaging, uniforms, storefronts?
- Media exposure: Online, TV, radio, or print (newspapers, magazines)?
- Other specific platforms or formats?
Logo Vision
Do you want your logo to represent a specific concept or idea?
- Are there key messages or emotions you want the logo to convey? (E.g., trust, innovation, fun, luxury, etc.)
- Do you want the logo to tell a story about your brand?
Are there any specific symbols, images, or objects you want included?
- Do you want abstract shapes, icons, mascots, or realistic illustrations?
- Should these elements have cultural or industry significance?
Do you have colour preferences?
- Specific colours or colour palettes?
- Colors to avoid?
- Should the logo work in black and white as well as color?
What type of fonts do you prefer?
- Serif, sans-serif, script, decorative, or custom typography?
- Any specific style (e.g., bold, minimalist, playful)?
What logo style do you favor?
- Options: Typographic, minimalist, modern, vintage, mascot, emblem, abstract, etc.
- Share any examples you like (from my portfolio or elsewhere).
What emotions or qualities should your logo evoke?
- E.g., professionalism, elegance, warmth, energy, simplicity.
Competitor Insights
Who are your key competitors?
- Share examples of their logos (if possible).
- What do you like/dislike about their branding?
Do you want your logo to fit industry standards or stand out as different?
Design Considerations
Do you have existing brand materials or guidelines?
- Share relevant assets (current logos, brand colors, typography, etc.).
- Should the logo align with or reimagine your current branding?
Should the logo have a horizontal or vertical layout?
- Or do you want flexible variations for different use cases?
Should your logo be scalable?
- Does it need to work on small applications (e.g., mobile icons, business cards)?
Timeline & Budget
What’s your project deadline?
- Are there key milestones for review before the final delivery?
What is your budget for this project?
- Any additional services needed (e.g., brand guidelines, packaging design)?
Additional Preferences
Are there design elements or themes you do NOT want?
- Styles, symbols, or colours to avoid?
Do you need other deliverables besides the logo?
- Social media kits, icons, stationery, branding guidelines?
Are there any creative restrictions or legal considerations?
- E.g., trademarks, cultural sensitivities, or copyrights.