We need a clear understanding of your needs and goals to ensure your Paid Media Advertising project fits your business perfectly. Please provide your answers to the following questions. Submit a project to provide answers to the questions:
1. Business Goals
What are your primary objectives for this campaign? (e.g., brand awareness, lead generation, sales, website traffic)
Are there specific KPIs or metrics you want to track? (e.g., ROAS, CTR, CPC, CPA)
Target Audience
Who is your ideal customer? (Demographics, interests, behaviors)
Do you have existing customer personas or audience insights?
Are there any specific segments you want to target or exclude?
Products/Services
What products or services do you want to promote?
What unique selling points (USPs) should we highlight in the ads?
Are there any special offers, promotions, or launches tied to this campaign?
Budget and Timeline
What is your total budget for this campaign?
Are there daily, weekly, or monthly budget limits we need to adhere to?
Do you have a specific start and end date for the campaign?
Platforms and Channels
Which advertising platforms are you interested in? (e.g., Google Ads, Facebook, Instagram, LinkedIn, TikTok)
Have you run campaigns on these platforms before? If so, what worked or didn’t work?
Creative Assets
Do you have existing creative assets for the campaign? (e.g., images, videos, ad copy, logos)
If not, will we need to create these assets? What branding guidelines should we follow?
Are there specific call-to-actions (CTAs) or messaging you prefer?
Website or Landing Pages
What website or landing page(s) should the ads direct users to?
Is the landing page optimized for conversions (e.g., mobile-friendly, clear CTAs)?
Do you have tracking capabilities set up on your website? (e.g., Google Analytics, Facebook Pixel)
Competition
Who are your main competitors?
Are there any competitor strategies you admire or want to avoid?
Do you have a competitive advantage we can emphasize?
Previous Campaigns
Have you run paid campaigns before? If so:
What were the results?
What challenges did you face?
What successes can we build upon?
Do you have historical data we can analyze for insights?
Compliance and Preferences
Are there any legal or regulatory considerations for your industry or location?
Are there specific keywords, images, or messaging you want to avoid?
Do you have preferences for ad tone or style? (e.g., professional, humorous, inspirational)
Reporting and Communication
How often do you want campaign updates? (e.g., weekly, monthly)
What format do you prefer for reports? (e.g., dashboards, PDF reports)
Who will be the main point of contact for approvals and questions?
Success Criteria
What does a successful campaign look like to you?
Are there specific benchmarks we need to meet or exceed?
